A New Generation Of Tze Char — Built For Scale, Consistency, And Growth

🔥 Hei Kitchen – Modern Tze Char Franchise / Partnership Opportunity 🔥

Profile

Hei Kitchen is a modernised tze char concept built on strong fundamentals of flavour, consistency, and operational simplicity.

We focus on elevating familiar local favourites through signature sauces, refined recipes, and a systemised kitchen workflow, allowing partners to deliver high-quality dishes such as mala crab, truffle hor fun and wok classics consistently across different locations.

At our main outlet, we feature a chef who has gained recognition across major Singapore food platforms including The Straits Times, Mothership, SethLui.com and 8days.sg, reinforcing our strong culinary credibility and brand positioning.

Our vision is to build a scalable tze char brand that combines traditional wok skills with modern systems, making it accessible for partners to operate successfully.

Why Hei Kitchen?

✔ Proven & Replicable Model
Built with structured SOPs and workflows, allowing consistent execution across outlets, similar to successful franchise systems that rely on standardisation and repeatability

✔ Strong Product Differentiation
Signature sauces and refined menu offerings create a clear identity beyond typical tze char stalls

✔ Easy to Operate
Simplified kitchen processes and centralised preparation reduce reliance on highly skilled chefs

✔ Scalable Across Locations
Suitable for coffee shops, food courts, and multiple outlet expansion

✔ Growing Brand with Media Credibility
Backed by chef exposure across established Singapore food and media platforms

Strong Culinary & Operational Backbone

Signature sauces developed and standardised

Central kitchen model (in progress)

Social impact initiative: hiring disabled workers for sauce production

👉 Ensures consistent taste, operational efficiency, and meaningful brand positioning

Comprehensive Franchise Support

We believe that our partners must succeed for the brand to succeed, and we provide full support at every stage, similar to established franchise operators who guide partners from setup to operations

Complete know-how transfer (recipes, sourcing, SOPs)

Startup team support for outlet setup

Hands-on operational guidance (first month)

Ongoing advisory on menu, systems, and improvements

Guidance on location selection and setup strategy

Plug-and-Play Business Model

Hei Kitchen is designed as a low-barrier entry into tze char operations, removing the usual challenges of:

Menu development

Recipe inconsistency

Kitchen workflow inefficiencies

👉 We provide the system, you focus on running and growing the business

Our Philosophy

We see every franchisee as a long-term partner.
Through continuous support, refinement, and collaboration, we aim to build a sustainable and scalable tze char ecosystem across Singapore.

Enquire Now

We are looking for committed partners to grow with us.

📞 Call / WhatsApp: 8813 8307